Behind The Scenes: The Part Of True Prizes Most People Never See
When people see True Prizes, they usually see the exciting side of the business.
The winners.
The cash prizes.
The social media posts.
The live draws.
The celebrations.
What people don't often see is everything that happens behind the scenes.
Today, I wanted to share a more honest side of the journey.
Because if you're going to support our business, I think it's important you understand the reality of building it.
The Truth Is We've Lost Money
If you think every competition website is making huge amounts of money, you might be surprised.
The truth is that since launching True Prizes, we've made mistakes.
We've run competitions that haven't performed as expected.
We've spent money on marketing that didn't work.
We've invested in ideas that looked great on paper but didn't deliver the results we hoped for.
Like many new businesses, we've had periods where more money was going out than coming in.
There have been times when we've looked at the numbers and wondered if we were doing the right thing.
That's the reality of starting something from scratch.
Nobody Sees The Difficult Days
Social media has a habit of showing the highlights.
You see the winner photos.
You see the celebrations.
You see the success stories.
What you don't see are the evenings spent worrying.
The early mornings checking competition sales.
The countless hours spent creating content.
The moments where you question whether all the effort is worth it.
Every business owner experiences those moments.
We're no different.
Why We Keep Going
If the business has been difficult at times, why do we continue?
The answer is surprisingly simple.
The people.
One of the biggest surprises since starting True Prizes has been the amazing people we've met along the way.
Customers who have supported us from the beginning.
People who comment on our posts every week.
People who enter competitions regularly.
People who send messages simply wishing us luck.
Over time, many customers stop feeling like customers.
They become familiar faces.
They become part of the journey.
Making Somebody's Day Never Gets Old
Whether somebody wins £1,000 or a £5 prize, the feeling is still special.
You can hear it in their voice.
You can see it in their reaction.
You know that for at least a few moments, you've made someone's day a little brighter.
That's one of the reasons I still enjoy running True Prizes.
It's not just about prizes.
It's about creating moments.
It's about giving people something to look forward to.
It's about seeing genuine excitement.
We're Still Building
The truth is that True Prizes is still a young business.
We're still learning.
We're still improving.
We're still finding better ways of doing things.
Some weeks are better than others.
Some competitions perform better than others.
That's all part of the journey.
The important thing is that we're moving forward.
What Success Looks Like To Me
Of course, I'd love to see True Prizes become a huge success.
I'd love to give away bigger prizes.
I'd love to create even more winners.
But success isn't only measured by money.
Success is also measured by the people you've helped.
The relationships you've built.
The community you've created.
When I look back at the people we've met and the winners we've created, I know we've already achieved something worthwhile.
The Lesson
The lesson from today's blog is simple.
Success isn't about never failing.
It's about not quitting when you do.
Every successful business has setbacks.
Every successful person has setbacks.
The difference is that they keep going.
They learn.
They adapt.
They improve.
And eventually those difficult periods become part of the story.
Not the ending.
Just another chapter.
Looking Ahead
True Prizes still has a long way to go.
There will be more lessons.
More challenges.
More mistakes.
But there will also be more winners.
More excitement.
More opportunities.
And more amazing people to meet along the way.
For everyone who has supported us so far, thank you.
You've played a bigger role in this journey than you probably realise.
Joe
Owner, True Prizes
